AUDIENCE
- Vanityfair.com's targeted audience are young, on-trend, politically aware women.
- The website itself has a clean aesthetic with only 3 simple colors: black, red and white. The combination of the website's font and clean-cut format make the site attractive and easy to navigate. Compared to Vice.com, a website/magazine for mostly men, Vanity Fair is obviously made with women in mind.
- The website focuses on trending topics such as television, celebrities, current events, fashion/makeup and politics. These are typically topics that a wide range of women are interested in not just one type. If one women in not interested in fashion or make-up nut is interested in politics and culture, Vanity Fair still caters to her.
- The website has three, main separate pages:
- Hive, a page dedicated to government, the economy, and technology
- HWD, a page for TV, movies and keeping up with with celebrities and such
- Vanities, a page dedicated to lifestyle and culture